Full-Service Film Production Rentals — Rentals, Made Easy.

About Us - DFI Rentals

About DFI

The most common question we get at DFI is: what does DFI mean?

Answer: Don’t Follow Instructions.

From the very beginning, we’ve asked ourselves — what are the instructions that everyone else follows, and how can we break free from them? This is the founding principle we’ve build our production company with, and it continues today into our production rentals service.

Film equipment rentals are difficult, unapproachable, and extremely time consuming — but it doesn’t need to be this way. We chose not to follow the instructions; or in other words, the traditional difficulties of rental houses. No more estimates and invoices: book online, and pick up. No more driving: pick up from our state-of-the-art location in Downtown Los Angeles. No more overwhelming choices: tell us about your production, and we’ll help you build an equipment list.

Ask us anything, and we’ll make it easy for you.

Production Equipment Rentals for the New Generation of Filmmakers

We service the new generation of filmmakers — those who don’t just follow the instructions, but change them. We provide the equipment of the future, today.